Our team is thrilled to finally introduce the Lookbook. When thinking about how we wanted it to be executed, it was important that the first ever DoubleHelix Lookbook be unique and tell a story. Here’s a little bit about our inspiration for this project:

As you can see, the photographs move! But they’re not just ordinary photographs. They’re actually called cinemagraphs. What is a cinemagraph? It’s a still photograph with an image in continuous motion. Using lighting and camera elements, photographs or video frames are looped sequentially, allowing us to see the movement in the photo seamlessly.

After a meeting with our photographer, JJ Casas, we knew instantly that cinematography needed to be incorporated into the Lookbook.

The photoshoot took place in some of the most beautiful locations in the Bay Area. The story revolves around a young couple in their daily lives. In one scene, we see Nora, a graduate student at UC Berkeley, getting around campus. Another scene showcases a typical work day of an Earth scientist, examining the ocean waves at Baker Beach in San Francisco. After hours, the couple meets, where they enjoy the sunshine and each others’ company while still wearing their favorite t-shirts.

We hope you enjoy our new Cinemagraph Lookbook!

P.S. If you can’t get enough of ‘em, you can find more wonderfully done cinemagraphs here.

In the interest of keeping it science-related, Jason chose to be Dr. Mario (complete with color-matching halloween capsules!)

DoubleHelix is proud to announce its partnership with D-Structure! Our shirts are now available exclusively at their store in the Lower Haight District of San Francisco. D-Structure carries some of the dopest brands, artwork and accessories from local artists and designers.

It’s pretty cool to see our designs featured at the shop. We’re proud to have DoubleHelix displayed next to so many other great brands and designs. A very big thanks to Devon, Just Want 2 Shoot Photography and the entire hard-working team at D-Structure.

For anyone that has yet to visit store, we highly recommend checking it out. If anything, make sure to drop by on the first Friday of each month. The live DJ and drink specials along with all the art and culture will surely provide you with a good vibe to kick off the weekend.

And here’s a shot of the store owner himself! Devon, aka “The Most Interesting Man in the World” (well at least on Lower Haight… )

 Great to see Google recognizing the works of Gregor Mendel.  The below was taken directly from Wikipedia.

Gregor Johann Mendel (July 20, 1822^[1] – January 6, 1884) was an Austrian Augustinian friar and scientist, who gained posthumous fame as the founder of the new science of genetics for his study of the inheritance of certain traits in pea plants. Mendel showed that the inheritance of these traits follows particular laws, which were later named after him. The significance of Mendel’s work was not recognized until the turn of the 20th century. The independent rediscovery of these laws formed the foundation of the modern science of genetics.^[2]

What do you think? Maybe we should turn this into a T-Shirt design “hint hint”

Check us out on Year of the Tshirt, where Justin wears a different tshirt every day of the year. Here, he’s rockin’ our “Environmental Protection“ tee.

Thank you, Justin and Year of the Tshirt, for representin’ DoubleHelix!

You can find out more about this shirt here:

Check out the highlights as Nicki Sun hosts for KOFY TV! Nicki is an emerging multimedia journalist and internet personality. She showed amazing energy and humor during the segments. Keep up the great work Nicki!

Make sure you catch Nicki wearing our “Genetic Coding” shirt. Thank you Nicki for giving us a huge shout out! Also, thank you JJ Casas for inviting us to her first photo shoot in January!