Lookbook Release & Cinematography

December 29th, 2011

Our team is thrilled to finally introduce the Lookbook. When thinking about how we wanted it to be executed, it was important that the first ever DoubleHelix Lookbook be unique and tell a story. Here’s a little bit about our inspiration for this project:

As you can see, the photographs move! But they’re not just ordinary photographs. They’re actually called cinemagraphs. What is a cinemagraph? It’s a still photograph with an image in continuous motion. Using lighting and camera elements, photographs or video frames are looped sequentially, allowing us to see the movement in the photo seamlessly.

After a meeting with our photographer, JJ Casas, we knew instantly that cinematography needed to be incorporated into the Lookbook.

The photoshoot took place in some of the most beautiful locations in the Bay Area. The story revolves around a young couple in their daily lives. In one scene, we see Nora, a graduate student at UC Berkeley, getting around campus. Another scene showcases a typical work day of an Earth scientist, examining the ocean waves at Baker Beach in San Francisco. After hours, the couple meets, where they enjoy the sunshine and each others’ company while still wearing their favorite t-shirts.

We hope you enjoy our new Cinemagraph Lookbook!

P.S. If you can’t get enough of ‘em, you can find more wonderfully done cinemagraphs here.

Happy Halloween!

October 30th, 2011

luigi wario doctor mario halloween costume doublehelix

In the interest of keeping it science-related, Jason chose to be Dr. Mario (complete with color-matching halloween capsules!)

A Look Behind-the-Scenes

October 18th, 2011

Over the weekend, we had a photoshoot for our upcoming Lookbook. We used three locations in the Bay Area: UC Berkeley campus, Crissy Fields and Baker Beach.

Here’s a few behind-the-scenes shots  from Scene 1 of the Lookbook:

Something we found on a random bench. Please take the time to…

We can’t wait to show you our final Lookbook. Stay tuned!

D-Structure x DoubleHelix

October 9th, 2011

DoubleHelix is proud to announce its partnership with D-Structure! Our shirts are now available exclusively at their store in the Lower Haight District of San Francisco. D-Structure carries some of the dopest brands, artwork and accessories from local artists and designers.



It’s pretty cool to see our designs featured at the shop. We’re proud to have DoubleHelix displayed next to so many other great brands and designs. A very big thanks to Devon, Just Want 2 Shoot Photography and the entire hard-working team at D-Structure.



For anyone that has yet to visit store, we highly recommend checking it out. If anything, make sure to drop by on the first Friday of each month. The live DJ and drink specials along with all the art and culture will surely provide you with a good vibe to kick off the weekend.



And here’s a shot of the store owner himself! Devon, aka “The Most Interesting Man in the World” (well at least on Lower Haight… :) )


July 20th, 2011


 Great to see Google recognizing the works of Gregor Mendel.  The below was taken directly from Wikipedia.

Gregor Johann Mendel (July 20, 1822[1] – January 6, 1884) was an Austrian Augustinian friar and scientist, who gained posthumous fame as the founder of the new science of genetics for his study of the inheritance of certain traits in pea plants. Mendel showed that the inheritance of these traits follows particular laws, which were later named after him. The significance of Mendel’s work was not recognized until the turn of the 20th century. The independent rediscovery of these laws formed the foundation of the modern science of genetics.[2]

What do you think? Maybe we should turn this into a T-Shirt design “hint hint”

AIDS Walk 2011: San Francisco

July 18th, 2011

This past weekend, the team took part in the 2011 San Francisco AIDS Walk. Seeing as how all proceeds and donations would go to much needed research and awareness, we were proud to take part in the event. Thanks to everyone who donated and walked!

Being in San Francisco, the day started off in good ole foggy and gloomy fashion. However as the day went on, the sun came out and brightened up what was already a fun filled day. On to the pics!

Here’s Lisa and Albert (with all their DH pride) getting ready for the Walk!

Susan, Kim and Alan heading out to the park. Way too early but well worth it.

Dedicated AIDS Walk volunteers at the registration booth.

One badge for each of our team members. Looking forward to more next year.

Pre-walk warm-ups inside Golden Gate Park.

Starting Line!

Literally a minute into the walk…

Great to see the huge support and contribution in the Bay Area!

Half-way mark!

Lots of entertaining side shows during the 6-mile trek. Here was one of our favorites.

Finish Line. Felt great to be a part of it.

A big thanks to everyone in the doubleHelix family for contributing. The event drew in over 3 million dollars! Can’t wait to do it again next year.


Introducing Mice-to-sis!

May 31st, 2011

A new addition to our collection…Mice-to-sis! Simply put, Mitosis is the process where a cell divides and replicates itself. This little critter represents a cell and shows you show how it’s done!

Available Summer 2011 in Men’s American Apparel Navy Blue.

Featured in Year of the Tshirt

April 4th, 2011

Check us out on Year of the Tshirt, where Justin wears a different tshirt every day of the year. Here, he’s rockin’ our “Environmental Protection tee.

Thank you, Justin and Year of the Tshirt, for representin’ DoubleHelix!

You can find out more about this shirt here:

Too. Much. Awesomeness.

March 7th, 2011

If you haven’t heard about ‘em already, Tumblr is a blog hosting platform allowing users to share photos, text, links, music, videos and quotes. We came upon this user’s tumblr who exclusively posts images that has anything & everything to do with giant pandas. We think this is awesome. Pandas are too.

Take a look at this tumblr post as it features our “Adnap” tee.

Nicki Sun Hosting On KOFY TV!

March 5th, 2011

Check out the highlights as Nicki Sun hosts for KOFY TV! Nicki is an emerging multimedia journalist and internet personality. She showed amazing energy and humor during the segments. Keep up the great work Nicki!

Make sure you catch Nicki wearing our “Genetic Coding” shirt. Thank you Nicki for giving us a huge shout out! Also, thank you JJ Casas for inviting us to her first photo shoot in January!