Our team is thrilled to finally introduce the Lookbook. When thinking about how we wanted it to be executed, it was important that the first ever DoubleHelix Lookbook be unique and tell a story. Here’s a little bit about our inspiration for this project:
As you can see, the photographs move! But they’re not just ordinary photographs. They’re actually called cinemagraphs. What is a cinemagraph? It’s a still photograph with an image in continuous motion. Using lighting and camera elements, photographs or video frames are looped sequentially, allowing us to see the movement in the photo seamlessly.
After a meeting with our photographer, JJ Casas, we knew instantly that cinematography needed to be incorporated into the Lookbook.
The photoshoot took place in some of the most beautiful locations in the Bay Area. The story revolves around a young couple in their daily lives. In one scene, we see Nora, a graduate student at UC Berkeley, getting around campus. Another scene showcases a typical work day of an Earth scientist, examining the ocean waves at Baker Beach in San Francisco. After hours, the couple meets, where they enjoy the sunshine and each others’ company while still wearing their favorite t-shirts.
DoubleHelix is proud to announce its partnership with D-Structure! Our shirts are now available exclusively at their store in the Lower Haight District of San Francisco. D-Structure carries some of the dopest brands, artwork and accessories from local artists and designers.
It’s pretty cool to see our designs featured at the shop. We’re proud to have DoubleHelix displayed next to so many other great brands and designs. A very big thanks to Devon, Just Want 2 Shoot Photography and the entire hard-working team at D-Structure.
For anyone that has yet to visit store, we highly recommend checking it out. If anything, make sure to drop by on the first Friday of each month. The live DJ and drink specials along with all the art and culture will surely provide you with a good vibe to kick off the weekend.
And here’s a shot of the store owner himself! Devon, aka “The Most Interesting Man in the World” (well at least on Lower Haight… )
Great to see Google recognizing the works of Gregor Mendel. The below was taken directly from Wikipedia.
Gregor Johann Mendel (July 20, 1822 – January 6, 1884) was an AustrianAugustinianfriar and scientist, who gained posthumous fame as the founder of the new science of genetics for his study of the inheritance of certain traits in pea plants. Mendel showed that the inheritance of these traits follows particular laws, which were later named after him. The significance of Mendel’s work was not recognized until the turn of the 20th century. The independent rediscovery of these laws formed the foundation of the modern science of genetics.
What do you think? Maybe we should turn this into a T-Shirt design “hint hint”
This past weekend, the team took part in the 2011 San Francisco AIDS Walk. Seeing as how all proceeds and donations would go to much needed research and awareness, we were proud to take part in the event. Thanks to everyone who donated and walked!
Being in San Francisco, the day started off in good ole foggy and gloomy fashion. However as the day went on, the sun came out and brightened up what was already a fun filled day. On to the pics!
Here’s Lisa and Albert (with all their DH pride) getting ready for the Walk!
Susan, Kim and Alan heading out to the park. Way too early but well worth it.
Dedicated AIDS Walk volunteers at the registration booth.
One badge for each of our team members. Looking forward to more next year.
Pre-walk warm-ups inside Golden Gate Park.
Literally a minute into the walk…
Great to see the huge support and contribution in the Bay Area!
Lots of entertaining side shows during the 6-mile trek. Here was one of our favorites.
Finish Line. Felt great to be a part of it.
A big thanks to everyone in the doubleHelix family for contributing. The event drew in over 3 million dollars! Can’t wait to do it again next year.
If you haven’t heard about ‘em already, Tumblr is a blog hosting platform allowing users to share photos, text, links, music, videos and quotes. We came upon this user’s tumblrwho exclusively posts images that has anything & everything to do with giant pandas. We think this is awesome. Pandas are too.
Take a look at this tumblr postas it features our “Adnap” tee.
Check out the highlights as Nicki Sun hosts for KOFY TV! Nicki is an emerging multimedia journalist and internet personality. She showed amazing energy and humor during the segments. Keep up the great work Nicki!
Make sure you catch Nicki wearing our “Genetic Coding” shirt. Thank you Nicki for giving us a huge shout out! Also, thank you JJ Casas for inviting us to her first photo shoot in January!